1943 is the year of preparations for the major commercial breakthrough. In the middle of the war years, Alfred is doing everything he can to regulate himself legally and protect his Christmas decorations. To this end, he applied for registration in the trade register and a patent on the glass brackets. It should be noted that the Commercial Register bears the name of company as a commercial name “Jezelin Alfred”. In his letterhead, however, he uses his original name Jecelin. See Registration in the Antwerp Trade Register.